Work
I'm a generalist who loves every part of the process, from doing research and defining the problem all the way to writing reusable CSS and pushing code. My work has included complex tooling, addressing longstanding debt, optimizing conversion funnels, and design systems creation and adoption.
Learn more about my work and process through the case studies below.
Faire
2021-2023
Customer segmentation refresh
A series of projects to improve Faire’s CRM tools through simplification and new features.
Primary
2019-2021
Primary website rebrand
A full website rebrand of Primary, including a new, accessible design system.
Primary swatch builder
A visual interface for creating and managing color swatches.
Color filtering on Primary
Rethink filtering on Primary to accommodate dozens of unique clothing colors.
Etsy
2014–2019
Structured data on Etsy
Collecting category-specific information from sellers to power search filters.
Inventory management
Give Etsy sellers the tools they need to accurately and easily manage their inventory.
Web toolkit
The creation and maintenance of Etsy's first design system.
Listings Manager redesign
A redesign and rewrite of the core of Etsy's seller tools.
Case studies have been simplified and edited for public viewing.
Notes
Occasionally, I write when the mood strikes, especially about personal and professional challenges that I've faced.