Kickstarter Year in Review 2012

Kickstarter wanted a way to showcase the amazing things that the projects funded on the site had accomplished in 2012. From Oscar nominations to a marriage proposal, the projects on Kickstarter became a part of pop culture and our everyday lives. It was Kickstarter’s biggest year yet.

The design and editorial teams collaborated to create a narrative that was visually rich, allowed each project to shine on its own, and was inspirational to those contemplating creating projects themselves. We covered a range of projects, from those that were recently funded to those that had fulfilled to their backers. To bring the projects to life, we used a combination of videos, GIFs, and sound effects. Statistics are also a huge part of the Kickstarter experience; we published the records that were broken and the categories that had incredible successes over the past year, among other stats.

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Design, development

Core team

4 designers, 1 writer, 1 engineer


January 2012

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Jessica Harllee is a principal product designer at Primary in Brooklyn, an avid crafter, and an amateur writer.

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