Kickstarter Year in Review 2012

Kickstarter wanted a way to showcase the amazing things that the projects funded on the site had accomplished in 2012. From Oscar nominations to a marriage proposal, the projects on Kickstarter became a part of pop culture and our everyday lives. It was Kickstarter’s biggest year yet.

The design and editorial teams collaborated to create a narrative that was visually rich, allowed each project to shine on its own, and was inspirational to those contemplating creating projects themselves. We covered a range of projects, from those that were recently funded to those that had fulfilled to their backers. To bring the projects to life, we used a combination of videos, GIFs, and sound effects. Statistics are also a huge part of the Kickstarter experience; we published the records that were broken and the categories that had incredible successes over the past year, among other stats.

Featured on SiteInspire

Role

Design, development

Released

January 2012

View live

Jessica Harllee is a product designer at Etsy in Brooklyn, an avid crafter, and an amateur writer.

  1. Twitter
  2. Etsy
  3. Instagram
  4. Spotify